otso for Media Monitoring
otso makes it easy to analyse all of your customer feedback and media mentions, powered by the latest advances in AI.
Challenges in Media Monitoring
Make informed market decisions by tracking and understanding consumer sentiment towards your competitors in public, social, and owned media. Understand your metrics in the context of industry performance and norms.
Stay on top of breaking issues as they develop. Be notified as soon as the story takes a turn with powerful real-time alerting.
Get AI Powered Insights at a glance. Customisable dashboards and branded reporting deliver insights about core media metrics including share of voice, sentiment, emotion, topic classification, top influencers and sources, momentum and reach.